Related: Take a look at case study of Reliance The Vodafone-Idea merger: A case studyĪs a consequence of Jio’s dominance and competition created by it in the telecom sector, Idea Cellular and Vodafone India joined hands to retail their market share. The small players of the industry went extinct/left the market while the rest were acquired by other telecom players, leaving behind the four major market leaders – Airtel, Jio, Idea, and Vodafone. In just four years, Jio gained a significant amount of market share. Related: Take a look at the cause-related marketing with examples The brand connected their communication efforts with one of India’s most serious issues back then – lack of connectivity take a look at the ad below. It also had a few of the best punchlines “What an Idea Sir Ji” featuring Abhishek Bachchan in its ad. In 2006, IDEA came up with an advertisement campaign with the tagline “An Idea Can Change your Life” and positioned itself as a brand that connects people. While IDEA was expanding PAN India, its advertising efforts majorly focused on three core brand values: ‘ Innovation, Stimulation & Liberation’. Looks like Idea behind naming the company “IDEA” was an idea itself? Anyway, let’s not delve into the philosophy and take a look at how IDEA generated awareness in the market. At last, the company became the subsidiary of Aditya Birla Group with Malaysia-based Axiata holding around a 20% stake in the company in the year 2008 for 2 billion USD. and the partners sold their respective stakes of the company. In the subsequent years, however, the organization expanded its business in a joint venture with Birla, the Tata Group, and the AT&T group of the US.īy the year 2002, the company went through various structural changes from changing its name from Birla communication limited to IDEA Cellular Ltd.
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#You are my pumpkin pumpkin hello honey bunny lyrics license#
Founded in 1995, the company was incorporated as Birla Communications Limited and had a license of GSM-based services in Gujarat and Maharashtra Circle. Idea Cellular Limited is an Aditya Birla Group company. Let’s talk about the Birth of the “Idea” first. Some of us might be reminiscing the ad and would be wondering what Idea cellular is doing now? What’s new with them at present?ĭon’t worry, we will be looking at all these today.
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Anyway, this was one of the ads launched by Idea Cellular Ltd. Remember how it used to get stuck in our head? Yeah, it probably is being played in your head right now. One of the most famous jingles out there.